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Book Categories |
Ch. 1 Introduction to Wowability 5
Ch. 2 Brand Banking 15
Ch. 3 The Economics of Wowability 31
Ch. 4 Contact Points 47
Ch. 5 Functional Contact Points 63
Ch. 6 Emotional Contact Points 85
Ch. 7 Communicational Contact Points 111
Ch. 8 Quantitative Tools 137
Ch. 9 Qualitative Tools 165
Ch. 10 Sustaining Wowability 179
Ch. 11 Principles of Wowability and the Way Ahead 197
App. I Wowability Surveys 207
App. II The Wowability Framework 211
Endnotes 219
Index 235
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
sean gillespie
reviewed WOWABILITY - HOW TO ACHIEVE IT AND WHY IT MATTERS on August 31, 2014 WOWABILITY - HOW TO ACHIEVE IT AND WHY IT MATTERS
This is a real dud I am afraid. There is nothing new, the premise of the book boils down to a simplistic 6-step process that ignores prior art, and the presentation is repetitive and confused (refer 6 step process cf "three simple steps" in the book title).
Despite the authors qualifications, here is a book that unfortunately gives all the appearances of being written from a position of inexperience and in ignorance of the wider knowledge in the field.
There was one worthy point that caught my interest: a distinction drawn between innovation and simple mutation. Ultimately, the discussion of this point was disappointing, as the author doesn't go far beyond just highlighting it as something to watch for.
(1 star = don't waste your time, just so you know I voted!)
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Add WOWABILITY - HOW TO ACHIEVE IT AND WHY IT MATTERS, Wowability is no ordinary read. It stimulates the intellect into action and leads to a determination to exceed expectations. The concepts described in this book are the elements that will be required from all future businesses. —Koichiro Naganuma, , WOWABILITY - HOW TO ACHIEVE IT AND WHY IT MATTERS to the inventory that you are selling on WonderClubX
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Add WOWABILITY - HOW TO ACHIEVE IT AND WHY IT MATTERS, Wowability is no ordinary read. It stimulates the intellect into action and leads to a determination to exceed expectations. The concepts described in this book are the elements that will be required from all future businesses. —Koichiro Naganuma, , WOWABILITY - HOW TO ACHIEVE IT AND WHY IT MATTERS to your collection on WonderClub |
