World Wide Web marketing, , World Wide Web marketing Book, World

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Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: InteractivityAffiliate marketingUsing B2B technology to sell through resellersWireless marketingeMetrics, or how to measure online marketing strategiesData mining techniques

Title: World Wide Web marketing

Manufacturer:

Wiley

Item Number: 9780471217442

Publication Date: April 2002

Number: 1

Product Description: World Wide Web marketing

Universal Product Code (UPC): 9780471217442

WonderClub Stock Keeping Unit (WSKU): 9780471217442

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/74/42/9780471217442.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between Apr 26 - May 26 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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Kevin Brown

reviewed World Wide Web marketing on October 26, 2014

World Wide Web marketing

Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.

When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.

On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.

Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.

World Wide Web marketing Book

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