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Foreword Seth Godin vii
Preface ix
Introduction xi
A Note to the Reader xvii
Part 1 The Essential Concepts
Chapter 1 What Is Word of Mouth Marketing? 3
Chapter 2 Deep Stuff: Six Big Ideas 37
Chapter 3 The Word of Mouth Marketing Manifesto 59
Part 2 How to Do It
Chapter 4 The Five Ts in Action 63
Chapter 5 Talkers: Who Will Tell Their Friends About You? 71
Chapter 6 Topics: What Will They Talk About? 101
Chapter 7 Tools: How Can You Help the Message Travel? 127
Chapter 8 Taking Part: How Can You Join the Conversation? 163
Chapter 9 Tracking: What Are People Saying About You? 189
And in the End...
Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques 201
Creating Your Action Plan 202
Choose To Be Good 204
Afterword: Yet Another Top Ten Guy Kawasaki 205
Thank You 207
About the Author 215
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Add Word of Mouth Marketing: How Smart Companies Get People Talking, THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER! Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice, Word of Mouth Marketing: How Smart Companies Get People Talking to the inventory that you are selling on WonderClubX
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Add Word of Mouth Marketing: How Smart Companies Get People Talking, THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER! Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice, Word of Mouth Marketing: How Smart Companies Get People Talking to your collection on WonderClub |