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Winning the marketing war Book

Winning the marketing war
Winning the marketing war, , Winning the marketing war has a rating of 3.5 stars
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Winning the marketing war, , Winning the marketing war
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  • Winning the marketing war
  • Written by author Robert Duro; translated from the Swedish by Tim Crosfield
  • Published by Chichester [England] ; Wiley, c1989., 1989/09/27
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Written to meet the real demand companies have for strategic thinking, this book guides decision makers in creating competitive-edge strategies through teamwork and by employing tactical moves against competitors that really work. An actual case study covering the options your main competitors have, your own options, a comparison of alternatives, and your choice of strategies are presented. The final chapter gathers a number of group task choices for formulating competitive strategies in your own company.


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