Winning Library Referenda Campaigns : A How-to-Do-It Manual Book

	Photo and Illustration Acknowledgments
	Foreword
	Preface
	Acknowledgments
	Introduction
1	Library Journal Survey of Referenda for Public Libraries	1
2	Campaign Organization	27
3	Campaign Consultants, Market Research & Polling	43
4	Campaign Strategy	63
5	Targeting & Timing	87
6	Campaign Calendar & Budget	103
7	Legal Issues & Fundraising	115
8	Campaign Volunteers	131
9	The Media	139
10	Campaign Literature & Paraphernalia	151
11	Newsletters, Direct Mail & Leafleting	201
12	Door-to-Door Canvassing, Personal Contact & Endorsements	207
13	Yard Signs, Speakers Bureaus & Special Events	217
14	Telephone Banks & Poll Greeting	227
15	Summary & Conclusions	239
	Index	243