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Preface and Acknowledgments
Part I. The Wine Vocabulary
1. The Early Wine Words
2. Extending the Vocabulary
3. New Wine Words
4. Aromas and Wine Wheels
5. Evaluating Wine: Scoring Systems
6:. Semantic analysis
Part II. The Experiments
7. Experiments and Subjects
8. The Stanford Subjects
9. The Tucson Subjects
10. The Davis Subjects
11. Later Experiments
12. Research on Taste and Smell
Part III. Functions of Wine Talk:
13. Functions of Language
14. Scientific Language
15. Non-Scientific Language
16. Snobs, Anti-Snobs, and Marketing
17. What Else is Like Wine Talk?
18. Conclusion Appendix - A Semantic Theory by Adrienne Lehrer and Keith Lehrer Endnotes References
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