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Book Categories |
Acknowledgements | ||
Introduction | ||
Gateway 1 | Economics at the Crossroads | |
The changing nature of the business profile | 3 | |
Economic concepts and models - questioning four tenets of economics | 9 | |
Modern business initiatives and their impact on the key economic concepts and models | 29 | |
Gateway 2 | Demand and Supply | |
Demand | 41 | |
Price elasticity of demand - let's not throw the baby out with the bath water | 48 | |
The law of supply | 52 | |
Integration of supply and demand | 55 | |
Determination of prices | 61 | |
Gateway 3 | Competition and Markets | |
Types of Competition | 79 | |
Sources and nature of competition | 83 | |
Managing competition in the private sector - the games competitors play | 91 | |
The market economy - a model of perfection! | 96 | |
From marketplace to marketspace | 97 | |
Market failures | 103 | |
Gateway 4 | Strategic Alliances and Partnerships | |
Configuring competition - market power versus market size | 111 | |
Strategic alliances and increasing returns | 118 | |
Diseconomies of mergers, acquisitions and strategic alliances | 122 | |
Divestitures | 131 | |
Control of mergers and acquisitions - creation of surrogate 'free' markets! | 132 | |
Gateway 5 | Business Organization | |
The theory of the firm | 147 | |
The theory of the firm - a modern perspective | 153 | |
The new approach to economics | 172 | |
Gateway 6 | New Perspectives on the Factors of Production I | |
Who creates value in economic production? | 183 | |
Core competence as a factor of production | 191 | |
Customers as a factor of production | 200 | |
Gateway 7 | New Perspectives on the Factors of Production II | |
Knowledge and increasing returns | 215 | |
How to manage knowledge in business | 226 | |
The Japanese perspective on knowledge | 228 | |
Knowledge and transformation of a national economy - India's software industry | 231 | |
The learning organization | 233 | |
From comparative advantage to competitive advantage | 234 | |
Back to globalization | 236 | |
Conclusion - let's bite the bullet | 241 | |
Suggested reading for knowledge workers | 243 | |
Index | 245 |
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Add When economics means business, There is a need to replace land, labour, capital and enterprise as factors of production by competence, customers and knowledge. In When Economics Means Business, Sultan Kermally drags economics by the scruff of its neck into the Information Age in which , When economics means business to the inventory that you are selling on WonderClubX
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Add When economics means business, There is a need to replace land, labour, capital and enterprise as factors of production by competence, customers and knowledge. In When Economics Means Business, Sultan Kermally drags economics by the scruff of its neck into the Information Age in which , When economics means business to your collection on WonderClub |