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Introduction 1
1 Housequake 15
2 Don't Phunk with My Hearth 25
3 Let Us Spray 35
4 Nice Work If You Can Get It 43
5 We Can Work It Out 53
6 To Love, Honor, and Maintain 61
7 Should I Stay or Should I Go? 71
8 The Female, Unplugged 89
9 Women and Sin 103
10 The Empress's New Clothes 117
11 C'mon a MyMall 129
12 Higher Ground 141
13 Drugstores 155
14 See Me, Touch Me, Feel Me, Heal Me 165
15 Almost Cut My Hair 179
16 Off the Wall 187
Author's Note 197
Bibliography/Suggested Reading 205
Acknowledgments 207
Index 208
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Add What Women Want: The Science of Female Shopping, PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service female friendly. Underhill offe, What Women Want: The Science of Female Shopping to the inventory that you are selling on WonderClubX
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Add What Women Want: The Science of Female Shopping, PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service female friendly. Underhill offe, What Women Want: The Science of Female Shopping to your collection on WonderClub |