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| Introduction: The Foundation of Webonomics | 1 | |
| 1 | The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience | 21 |
| 2 | Marketers Shouldn't Be on the Web for Exposure, but for Results | 47 |
| 3 | Consumers Must Be Compensated for Disclosing Data About Themselves | 72 |
| 4 | Consumers Will Shop Online Only for Information-Rich Products | 92 |
| 5 | Self-Service Provides for the Highest Level of Customer Comfort | 117 |
| 6 | "Value-Based Currencies" Enable You to Create You Own Monetary System | 138 |
| 7 | Trusted Brand Names Matter Even More on the Web | 155 |
| 8 | Even the Smallest Business Can Compete in the Web's Global "Marketspace" | 174 |
| 9 | Agility Rules - Web Sites Must Continually Adapt to the Market | 190 |
| Epilogue: The Web Effect - How It's Changing Life As We Know It | 201 | |
| Acknowledgments | 218 | |
| Notes | 221 | |
| Appendix | A Directory of Important and Intriguing Web Sites | 227 |
| Index | 235 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Russ
reviewed Webonomics on July 26, 2015
Webonomics
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.
When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.
On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.
Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.
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Add Webonomics, The World Wide Web has become the most important new communications medium since television, with tens of millions of people now on-line and Web sites springing up at the rate of one per minute. It has also created a digital marketplace where consumer, Webonomics to the inventory that you are selling on WonderClubX
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Add Webonomics, The World Wide Web has become the most important new communications medium since television, with tens of millions of people now on-line and Web sites springing up at the rate of one per minute. It has also created a digital marketplace where consumer, Webonomics to your collection on WonderClub |