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Web Advertising and Marketing presents the important information you need to get your business online. For a one-person operation or a multinational corporation, this book covers everything you need to implement proven marketing strategies on the Web and make your company's presence a hot spot people will visit again and again.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Vera Petropoulos
reviewed Web copy that sells on October 09, 2008 Web copy that sells
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.
When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.
On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.
Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.
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