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"Introduction
Chapter 1: GETTING STARTED: THE DYNAMICS OF WEB SELLING
Three Fundamental Rules for Writing Web Copy that Sells
The First Look
Web Copy Dos and Don’ts
—Five Ways to Write Scannable Copy
How to Become a Great Web Copywriter in Five Hours or Less
Chapter 2: A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY
Creating the Blueprint: Five Simple Questions You Must Ask
Question 1: What is the Problem?
Question 2: Why Hasn't the Problem Been Solved?
Question 3: What Is Possible?
Question 4: What Is Different Now?
Question 5: What Should You Do Now?
The Anatomy of the Blueprint
Putting the Blueprint to Work
Five Easy Steps to Making Your Web Copy Sell
Reinforcing the Framework
Chapter 3: FROM PROSPECTS TO PURCHASERS: THE PSYCHOLOGICAL MOTIVATORS
The Zeigarnik Effect
The Cliffhanger
Neuro-Linguistic Programming
Embedded Commands
Presuppositions
Linguistic Binds
Reframing
The Commitment/Consistency Element of Influence
Cognitive Dissonance
Involvement Devices that Multiply Sales
—Involvement Devices and the Recovery Principle
Chapter 4: CRAFTING YOUR COPY
Constructing Your Web Copy
The A.I.D.A Principle
The Unique Selling Proposition
Making An Impression: The First Paragraph
The Offer You Can’t Refuse
Testimonials: It Can Happen to You
Talking About Money: How to Introduce the Price
Minor Purchase Technique
Daily Cost Technique
Keep on Selling: Writing the Order Form
The Money-Back Guarantee: A Deal Maker
The Close: Signing on the Dotted Line
—Call to Action
Get a Calling Card: The Opt-In Mechanism
How to Construct a Riveting Headline
—What’s in a Headline?
—The Building Blocks of Winning Web Headlines
Choosing Your Words: Tips, Terms and Concepts
Words to Avoid in Your Web Copy
Attention-Grabbing Words
Dos and Don’ts of Web Copywriting
Random Nuggets for Refining Your Web Copy
The Long and the Short of It: How Long Should Web Copy Be?
How Well Does Your Website Sell?
Formula for Mathematically Measuring the Selling Quotient of web Copy
Chapter 5: E-MAIL MARKETING: THE INTERNET’S KILLER APPLICATION
Traffic Conversion: Turning Visitors into Customers
Wagging the Website
Why Your E-Mail May Be More Important than Your Website —
The Frame-of-Mind Marketing Method for Writing E-Mails
Breaking the Sales Barrier
The Future of E-Mail Marketing
How to Make Sure Your E-Mail Is Delivered
—How to Avoid the Spam Blockers
How to Tell if Your E-Mail “Tests Positive” as Spam
How to Write E-Mail That’s Read
Seven Elements of E-Mails that Sell
Put the Competitive Edge into Your E-Mail Marketing
Adapt as Frame of Mind Changs
Using E-Mail to Get Attention
What Really Works on the Internet Sometimes Doesn’t
Chapter 6: ONLINE MARKETING COMMUNICATIONS: IT’S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS
The Opt-In Offer: Your Most Important Asset
Five Keys to an Opt-In Offer that’s Impossible to Refuse
Presenting the Offer
How to Write Irresistible Autoresponder E-Mails
—Quick Primer on Autoresponders
—Crafting Autoresponses to Your Opt-In Offer
—Crafting Autoresponses to Customers
How to Format Your E-Mails for Optimum Readability
How to Write Free Reports/Promotional Articles
Guidelines for Writing Newsletters and E-Zines
Guidelines for Writing Online Ads, Signature Files, and Banner Copy
Three Tips for Writing Online Ads
Chapter 7: LAST BUT NOT LEAST: TYING IT ALL TOGETHER
Track It, Fix It: What to Do When Web Copy Is Not Working
Four-Steps to Web Copywriting Success
—Track Your Results
Traffic Generation: Getting the Word Out and the Visitors In
—Search Engine Positioning
—Pay-Per-Click Search Engines
—Linking Strategies"
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Leo Curtis
reviewed Web copy that sells on October 09, 2008 Web copy that sells
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.
When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.
On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.
Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.
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Add Web copy that sells, In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services on, Web copy that sells to the inventory that you are selling on WonderClubX
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Add Web copy that sells, In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services on, Web copy that sells to your collection on WonderClub |
