Visual Marketing: From Attention to Action Book

Preface     v
Contributors     vii
Series Foreword   Curtis P. Haugtvedt     ix
Introduction to Visual Marketing   Michel Wedel   Rik Pieters     1
Eye Movements during Reading, Scene Perception, Visual Search, and While Looking at Print Advertisements   Keith Rayner   Monica S. Castelhano     9
Informativeness of Eye Movements for Visual Marketing: Six Cornerstones   Rik Pieters   Michel Wedel     43
The Effect of Selecting and Ignoring on Liking   Nader T. Javassoli     73
Differentiating the Pictorial Element in Advertising: A Rhetorical Perspective   Edward F. McQuarrie     91
Geometry in the Marketplace   Eric Creenleaf   Priya Raghubir     113
Are Visual Perceptual Biases Hard-Wired?   Priya Raghubir     143
Spatial Perception Research: An Integrative Review of Length, Area, Volume, and Number Perception   Aradhna Krishna     167
Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments   Joan Meyers-Levy   Rui (Juliet) Zhu     193
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data   Pierre Chandon   J. WesleyHutchinson   Eric T. Bradlow   Scott H. Young     225
Images and Preferences: A Feelings-As-Information Analysis   Hyejeung Cho   Norbert Schwarz   Hyunjin Song     259
Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors   Chris Janiszewski     277
Index     295