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| Acknowledgments | ||
| Introduction: The Business World We Have Come to Know | ||
| Ch. 1 | The View from Pentadigm's World | 1 |
| Ch. 2 | Introduction to Pentadigm | 17 |
| Ch. 3 | Step 1: Discover - Understand the Customer | 33 |
| Ch. 4 | Step 2: Commit - Commit to the Customer | 53 |
| Ch. 5 | Step 3: Create - Create Customer Value | 77 |
| Ch. 6 | Step 4: Assess - Obtain Customer Feedback | 99 |
| Ch. 7 | Step 5: Improve - Measure and Improve Value | 115 |
| Ch. 8 | Managing Pentadigm | 139 |
| App. 1 | Pentadigm Road Maps | 161 |
| App. 2 | Target Customer Value Segment Tracer | 167 |
| App. 3 | Customer Lifetime Value (CLV) | 171 |
| App. 4 | Pentadigm Competitive Assessment | 179 |
| App. 5 | Value Commitment Rating Tool | 185 |
| App. 6 | Developing Customer Value Commitments That Are Real and Superior | 195 |
| App. 7 | Pentadigm Value-Based Marketing Diagnostic | 199 |
| Notes | 231 | |
| Index | 235 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Michael Holden
reviewed Value-based marketing for bottom-line success on January 29, 2013
Value-based marketing for bottom-line success
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Тем не менее её можно Ñмело рекомендовать.
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