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Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what s next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
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| $99.99 | Digital |
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Jean-pascal Engler
reviewed Using market knowledge on July 02, 2013
Using market knowledge
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Тем не менее её можно Ñмело рекомендовать.
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