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Introduction PART ONE: THE BASICS Conceptual Tools The Nature of Communication Planning Not All Problems Are Communication Problems Categorization of Basic Strategies PART TWO: THEORETICAL APPROACHES TO COMMUNICATION PLANNING Multi-Step Flow Approaches (1): The Two-Step Model Multi-Step Flow Approaches (2): Diffusion of Innovations Theory A Network Approach Systems Theory Perspectives Social Marketing Perspectives Communication Campaigns: A Meeting Place for Different Approaches PART THREE: THE ELEMENTS OF MASS COMMUNICATION THEORIES The Sender/Communicator The Message The Medium The Audience Effects
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Add Using Communication Theory: An Introduction to Planned Communication, There is nothing so practical as a good theory - Kurt Lewin What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information ca, Using Communication Theory: An Introduction to Planned Communication to the inventory that you are selling on WonderClubX
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Add Using Communication Theory: An Introduction to Planned Communication, There is nothing so practical as a good theory - Kurt Lewin What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information ca, Using Communication Theory: An Introduction to Planned Communication to your collection on WonderClub |