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Book Categories |
| 1 | New opportunities for marketing and public relations | 3 |
| 2 | New challenges facing marketing and public relations | 21 |
| 3 | Measuring public relations programming | 47 |
| 4 | Setting meaningful and measurable public relations objectives | 79 |
| 5 | Using research to shape public relations strategy and tactics | 107 |
| 6 | Evaluating public relations programs for continual improvement | 135 |
| 7 | Real business results : proving - and improving - PR ROI | 167 |
| 8 | From concept to reality | 191 |
| App. 1 | Delahaye executive audit | 201 |
| App. 2 | Delahaye media demographic audit | 215 |
| App. 3 | Delahaye journalist audit | 229 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Bierwirth
reviewed Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication on January 13, 2015
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication
Troward may be one of the brilliant founders of New Thought a century ago, but I drowned in the archaic writing style and got through only 60% of the book. The bits I found most helpful were those that used examples to demonstrate his concepts such as "Principle is not bound by precedent" … using the example of an old belief that heavy machines cannot fly. Although I've studied Ernest Holmes' Science of Mind, I couldn't follow Troward's sequence of principles of Spirit, and found it a tough slog.
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Add Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication, Now You Can Unleashthe Power of PR in Your Organization As communication professionals have evolved from tacticians to strategists, measurement has grown from a series of random ideas and steps to a science that has a clear direction and real-w, Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication to the inventory that you are selling on WonderClubX
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Add Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication, Now You Can Unleashthe Power of PR in Your Organization As communication professionals have evolved from tacticians to strategists, measurement has grown from a series of random ideas and steps to a science that has a clear direction and real-w, Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication to your collection on WonderClub |
