United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered Book

For marketers, this is a timeless reference to keep on hand for creating a brand roadmap. Brand values, message, personality traits, icons and more are carefully explained and there are helpful, systematic approaches outlined for creating all of them. The references are older and the book was written prior to the explosion of brand engagement thanks to social media, but the fundamentals are still relevant and simple to understand. Advice for e-book readers: get the hard copy so that you can get the most value out of the diagrams, samples, and checklists.