Understanding Graphic Communication: Selected Readings Book

This unique book looks at printing's history, key figures, and contributions in novel ways and provides new ways of looking at graphic communication. How do people involved in graphic communication think? What motivates them? How does the technology of the field evolve? Levenson explores these questions and looks at graphic communication's role in the evolution of humanity and in shaping communication networks of the future. Essays by fellow industry luminaries are also featured to provide insight into the role of graphic communications in the twenty-first century. ABOUT THE AUTHOR:
Harvey Robert Levenson is a professor and head of the Graphic Communication Department at California Polytechnic State University in San Luis Obispo, California. He holds four degrees in printing and communication, including a Ph.D. in rhetoric and communication from the University of Pittsburgh, and MS degree in printing management from South Dakota State University, a BS degree in printing from the Rochester Institute of Technology, and an AAS degree in graphic arts and advertising technology from New York City Community College. Dr. Levenson is an active researcher, consultant, and speaker on matters related to printing, technology, media, literacy, and communication, and he has authored numerous articles and five books on these subjects.