Ultimate Sales Letter : Boost Your Sales with Powerful Sales Letters, Based on Madison Avenue Techniques Book

Even if you've never been much of a writer, you can create a successful sales letter that will boost your business's sales and profits - using Madison Avenue techniques!

Daniel Kennedy has been writing successful sales letters for over ten years for some of the fastest-growing businesses in the country. His simple, straightforward system has worked for mail-order firms, retail stores, service businesses, cosmetic companies, sporting good manufacturers, and gift merchandising firms, to name just a few - and it can work for you too.

A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people.