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| Foreword | ||
| Preface | ||
| Pt. I | Introduction | 1 |
| 1 | Strategic Choices for Labor Unions | 3 |
| Pt. II | Strategy Formulation | 23 |
| 2 | Analyzing the Product Market | 27 |
| 3 | Analyzing Technological Pressures | 49 |
| 4 | Analyzing Governmental/Regulatory Pressures | 74 |
| 5 | Analyzing the Labor Market/Assessing Membership Priorities | 102 |
| 6 | Strategy Formulation: Putting the Pieces Together | 127 |
| Pt. III | Strategy Implementation and Evaluation | 151 |
| 7 | Strategic Issues in Finance and Resource Allocation | 153 |
| 8 | The Strategic Implications of Union Structure, Part 1 | 182 |
| 9 | The Strategic Implications of Union Structure, Part 2: Further Applications | 202 |
| 10 | Evaluating Strategic Plans | 225 |
| Pt. IV | Conclusions | 243 |
| 11 | Strategic Planning and the Future of Labor Unions | 245 |
| Notes | 269 | |
| Index | 303 | |
| About the Author | 320 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Silvana Verucchi
reviewed Turning the tide on September 19, 2016
Turning the tide
Nice and breezy read. Short interviews with 5 of the best known names in the copywriting business by Denis Higgins of Advertising Age. About the industry, their personal styles, their views on what makes good copy, how to write good copy, the lack of any fixed formula, etc. As the book cover states, these are conversations, meaning the interviews are unedited, and thus provide a further compelling portrait of their characters with the book also narrating what happens between questions, how the interviewees initially understood a particular question, their comebacks, how they dismissively get to the point, etc.
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Add Turning the tide, Labor unions in the 1990s face tremendous challenges on all fronts. Intensive international and domestic competition, industrial deregulation, and slow economic growth have weakened their collective bargaining position. Organizing new members and retainin, Turning the tide to the inventory that you are selling on WonderClubX
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Add Turning the tide, Labor unions in the 1990s face tremendous challenges on all fronts. Intensive international and domestic competition, industrial deregulation, and slow economic growth have weakened their collective bargaining position. Organizing new members and retainin, Turning the tide to your collection on WonderClub |
