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Foreword | ||
Preface | ||
1 | The basic concepts revisited | 3 |
2 | The importance of costing | 13 |
3 | The importance of pricing | 21 |
4 | Allocative efficiency | 29 |
5 | Consumer effectiveness | 47 |
6 | Externalities and the environment | 59 |
7 | Transport and public policy | 67 |
8 | General problems of the infrastructure | 79 |
9 | Freight transport and distribution | 89 |
10 | Road passenger transport, including the private car | 103 |
11 | The railway problem | 129 |
12 | Transport and tourism | 141 |
13 | Efficiency, effectiveness and the marketing mix | 149 |
14 | Efficiency, effectiveness and the seven Ps | 161 |
15 | Marketing in freight transport and distribution | 167 |
16 | Marketing in commercial road passenger transport | 171 |
17 | Marketing in railway transport | 179 |
18 | Conclusion: no attainable end-state | 187 |
App. 1 | The elastic band | 197 |
App. 2: Glossary of economic and related terms | 199 | |
App. 3: Sources of further information | 229 | |
Index | 235 |
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