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| Preface to the Second Edition | ||
| Introduction | ||
| Pt. 1 | Distribution Systems | |
| 1 | U.S. Commercial Network Television | 2 |
| 2 | Local Television | 15 |
| 3 | Syndication | 30 |
| 4 | Public Television | 46 |
| 5 | Cable Systems | 61 |
| 6 | Basic Cable Networks | 69 |
| 7 | Pay Television and Pay-Per-View | 82 |
| 8 | Satellite Distribution | 93 |
| 9 | Home Video | 97 |
| 10 | New Technologies | 109 |
| Pt. 2 | Regulation of Distribution | |
| 11 | FCC Basics | 118 |
| 12 | The FCC and Broadcast Regulation | 124 |
| 13 | The FCC and Cable Regulation | 138 |
| 14 | FCC Regulation of Satellite Broadcasting, Telephone, Video and Other "New Technologies" | 150 |
| Pt. 3 | Regulation of Programming | |
| 15 | Content Regulation: An Introduction | 160 |
| 16 | Copyright and the Protection of Creative Properties | 163 |
| 17 | Protection of Personal Rights | 180 |
| 18 | Protection of Society | 190 |
| Pt. 4 | Programming and Production | |
| 19 | Program Development: Overview and Prime-Time Fiction | 202 |
| 20 | News, Magazines and Documentaries | 212 |
| 21 | Local News Programming | 220 |
| 22 | Sports | 228 |
| 23 | Children's Programming and Animation | 238 |
| 24 | Daytime Drama | 248 |
| 25 | Game Shows | 252 |
| 26 | Talk Shows | 255 |
| 27 | Religious Television | 259 |
| 28 | Music Video | 265 |
| 29 | Variety Shows and Specials | 271 |
| 30 | Home Shopping | 275 |
| 31 | Production Financing and Deal-Making | 286 |
| 32 | Production Companies | 314 |
| 33 | Production Staff | 322 |
| 34 | Performers | 337 |
| 35 | Agents, Attorneys and Business Management | 350 |
| 36 | Location and Studio Production | 357 |
| 37 | Post-Production | 368 |
| 38 | Design | 374 |
| 39 | Music | 383 |
| Pt. 5 | Audience Measurement and Advertising | |
| 40 | Television Marketing | 396 |
| 41 | Audience Measurement, Research and Ratings | 402 |
| 42 | Advertising | 416 |
| 43 | Regulation of Advertising | 429 |
| Pt. 6 | Legal and Business Affairs | |
| 44 | Contracts | 440 |
| 45 | Work Relationships, Unions, Legal Entities and Tax Issues | 455 |
| Pt. 7 | International Television | |
| 46 | An Introduction to Global Television | 470 |
| 47 | Canada | 475 |
| 48 | Europe | 486 |
| 49 | Asia and the Pacific | 513 |
| 50 | Mexico and South America | 524 |
| App. A | Legal Documents and Forms | 531 |
| App. B | Contracts | 533 |
| App. C | Resources | 598 |
| Index | 658 | |
| App. A (Disc) | Legal Documents and Forms | |
| App. B (Disc) | Contracts |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Duncan Stevens
reviewed This Business of Television on December 09, 2019
This Business of Television
So many great Canadian market examples and cases. Great business introduction textbook!
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