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Contents: Preface. Introduction and the Historical Contexts of Media Theory and Research. Processes of Theory Construction and Research. Mass Media Processes and Contexts. Theories of Media Audiences. Media Ownership and Theories of Media Content. The Cognitive Effects of Mass Communication. Generally Intended Mass Media Effects: Attitude Change and Persuasion. Communication Campaigns. Mass Communication, Public Opinion, and Civic Engagement. Unintended Effects of Mass Communication: The Impact of Media Violence and Sex. Conclusion. Appendix: The Philosophical Context.
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Add Theory and Research in Mass Communication, This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the na, Theory and Research in Mass Communication to the inventory that you are selling on WonderClubX
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Add Theory and Research in Mass Communication, This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the na, Theory and Research in Mass Communication to your collection on WonderClub |