The targeted audience Book

Broadcasting is bleeding audience. Mass media is losing its "mass" as consumers divide up their time between a ballooning number of competing entertainment choices. The clock is ticking and your audience is switching to the thousands of cable, Internet and satellite channels that seductively beckon for their attention. The Targeted Audience: Internet and Database Marketing Strategies for Broadcasters is the essential guide to help you fight for your listeners and viewers. Discover how to strengthen your audience relationships to become less of a tourist stop and more of a community. Find out how to identify individuals before they are gone. Learn the ways to empower yourself with the same technologies that competitors are using to steal your audience and advertisers. The co-author of the best selling book Internet Age Broadcaster helps you explore ways to use changing customer expectations and technologies to create the opportunity for your staff, audience and advertisers to form a whole new business eco-system. Learn from the author and your peers at TV and radio stations across the U.S. about creating friendships, databasing techniques, target message strategy, building communication services, new revenue opportunities, tracking activity, integrated promotions, customer communications, and new tasks for staff. There is an extensive section about using the power of the newest communication tool, the Internet, to create strong bonds with listener and viewers. Whether you are a broadcaster, agency, advertiser or student, The Targeted Audience is the one book you need to read to create the foundation for building audience relationships.