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| Preface | ||
| Acknowledgments | ||
| Introduction | ||
| Ch. 1 | A Glorious Sunrise? The Advent of the Japanese Financial Institutions | 1 |
| Ch. 2 | The Creation of a Myth: The Image of Japanese Financial Institutions in the 1980s | 11 |
| Ch. 3 | The Illusion of Strength | 23 |
| Ch. 4 | The Reality of the JFIs' Overseas Operations | 43 |
| Ch. 5 | Domestic Practices - At Home Abroad | 51 |
| Ch. 6 | Tokyo Center | 99 |
| Ch. 7 | Bureaucracy | 135 |
| Ch. 8 | The Pitfalls of Provincialism | 165 |
| Ch. 9 | The American Investment Bank Experience in Tokyo During the 1980s | 187 |
| Ch. 10 | The JFIs' Overseas "Dominance" in Perspective | 213 |
| Ch. 11 | Competing in a Deregulated World - The Challenge of the JFIs in the 1990s | 249 |
| Bibliography | 271 | |
| Index | 273 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Martin Colclough
reviewed The Sun That Never Rose : The Inside Story of Japan's Failed Attempt at Global Financial Dominance on November 04, 2018
The Sun That Never Rose
I recently started a job where I had to come up with a database marketing strategy, and this book was invaluable. It pretty much covers every aspect of database marketing you could want to know about, from email marketing through to direct mail and web advertising.
The level of detail is perfect - in-depth enough to go into the key metrics and strategies that you need to effectively utilise a marketing database but not so technical that you need to know anything about the technology underlying the database. With chapters on things like Recency Frequency Monetary (RFM) scores, Lifetime Value calculations and plenty of other good stuff, anybody who wants to undertake modern CRM marketing will find it invaluable.
The hard copy is a bit pricy, but it's such a great book just to be able to flip open and refer to, that it's worth the investment.
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