The strategy workout Book

	List of Case Studies
	List of Figures
	Foreword
1	Introduction and Workout Test of Fitness	5
2	The Mission Statement, or Why Are We in Business?	33
3	Examining the External Environment, or What's Going on Out There?	45
4	Studying the Competitors	67
5	Analyzing inside the Organization	81
6	Organizational Culture, or How Do We Really Do Things Around Here?	109
7	Define the Long-Term Strategy First	131
8	Designing an Organizational Structure	149
9	Choosing the Short-Term Tactics	169
10	Strategy Is Easy - Implementation Is Hard	187
11	Getting Implementation Right	215
	Conclusion	235
App. 1	Test Your New Understanding with a Final Workout	241
App. 2	Additional Reading Materials Mentioned Throughout the Book	257
	Index	259
	How you can get the most from your strategy workout: a note from the author	265