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The Strategic management of technological innovation Book

The Strategic management of technological innovation
The Strategic management of technological innovation, , The Strategic management of technological innovation has a rating of 4 stars
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The Strategic management of technological innovation, , The Strategic management of technological innovation
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  • The Strategic management of technological innovation
  • Written by author Ray Loveridge and Martyn Pitt
  • Published by Chichester, West Sussex, England ; J. Wiley, c1990., August 1990
Buy Digital  USD$130.00

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Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.


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