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The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers Book

The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers
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The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers, New York-based publisher Allworth Press announces the September publication of The Soul of the New Consumer, a powerful and compelling new book that shows businesses how to entice and retain online customers. Offering expert advice on the dynamics of the , The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers
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  • The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers
  • Written by author Laurie Windham, Ken Orton
  • Published by Watson-Guptill Publications, 2000/09/01
  • New York-based publisher Allworth Press announces the September publication of The Soul of the New Consumer, a powerful and compelling new book that shows businesses how to entice and retain online customers. Offering expert advice on the dynamics of the
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Chapter One: The Inevitability of the Web as a Business Vehicle: Requirements to Adapt to the New Rules of Doing Business
Chapter Two: Rule #1Comprehend and Facilitate the Consumption Behavior of Your Market
Chapter Three: Rule #2Resolve Conflict with Existing Business Strategies
Chapter Four: Rule #3Develop Your Brand in the Web Context
Chapter Five: Rule #4Appoint Empowered Executive Leadership and Create Organizational Structures that Work in a Web-Involved Company...


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The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers, New York-based publisher Allworth Press announces the September publication of The Soul of the New Consumer, a powerful and compelling new book that shows businesses how to entice and retain online customers. Offering expert advice on the dynamics of the , The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers

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The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers, New York-based publisher Allworth Press announces the September publication of The Soul of the New Consumer, a powerful and compelling new book that shows businesses how to entice and retain online customers. Offering expert advice on the dynamics of the , The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers

The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers

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The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers, New York-based publisher Allworth Press announces the September publication of The Soul of the New Consumer, a powerful and compelling new book that shows businesses how to entice and retain online customers. Offering expert advice on the dynamics of the , The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers

The Soul of the New Consumer : The Attitudes, Behaviors and Preferences of E-Customers

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