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Acknowledgments v
Introduction ix
Chapter 1 The Plots 1
A Comparison Between Radio Soap Operas in the Forties and Television Soap Operas in the Eighties 5
The Reflection of Reality in Today's Soaps 7
Soap Opera Plots and Ratings 9
Individuality in Daytime Drama 11
Chapter 2 The Characters 14
Psychological Profiles: Then and Now 16
Occupations: Then and Now 20
Economic and Social Status: Then and Now 24
Chapter 3 The Audience 31
Comparison Between Radio Soap Opera Audiences in the Forties and Television Soap Opera Audiences in the Eighties 37
Which People Watch Which Soap Operas 42
Why People Watch Soap Operas 46
Chapter 4 A synopsis of Trends in Today's Soap Operas 50
All My Children 50
Another World 59
As the World Turns 70
Capitol 86
Days of Our Lives 90
General Hospital 103
Guiding Light 114
Loving 128
One Life to Live 132
Ryan's Hope 142
Santa Barbara 148
Search for Tomorrow 152
The Young and the Restless 164
Chapter 5 Summary and Conclusions 176
Appendix A 1983-1985 Content Analysis Survey 183
Appendix B 1985 Viewer Attitude Survey 194
Chapter Notes 201
Bibliography 207
Index 211
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Add The Soap Opera Evolution: America's Enduring Romance With Daytime Drama, The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues , The Soap Opera Evolution: America's Enduring Romance With Daytime Drama to the inventory that you are selling on WonderClubX
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Add The Soap Opera Evolution: America's Enduring Romance With Daytime Drama, The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues , The Soap Opera Evolution: America's Enduring Romance With Daytime Drama to your collection on WonderClub |