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The Soap Opera Evolution: America's Enduring Romance With Daytime Drama Book

The Soap Opera Evolution: America's Enduring Romance With Daytime Drama
The Soap Opera Evolution: America's Enduring Romance With Daytime Drama, The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues , The Soap Opera Evolution: America's Enduring Romance With Daytime Drama has a rating of 3 stars
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The Soap Opera Evolution: America's Enduring Romance With Daytime Drama, The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues , The Soap Opera Evolution: America's Enduring Romance With Daytime Drama
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  • The Soap Opera Evolution: America's Enduring Romance With Daytime Drama
  • Written by author Marilyn J. Matelski
  • Published by McFarland & Co Inc, 1988/06/01
  • The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues
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Authors

Acknowledgments v

Introduction ix

Chapter 1 The Plots 1

A Comparison Between Radio Soap Operas in the Forties and Television Soap Operas in the Eighties 5

The Reflection of Reality in Today's Soaps 7

Soap Opera Plots and Ratings 9

Individuality in Daytime Drama 11

Chapter 2 The Characters 14

Psychological Profiles: Then and Now 16

Occupations: Then and Now 20

Economic and Social Status: Then and Now 24

Chapter 3 The Audience 31

Comparison Between Radio Soap Opera Audiences in the Forties and Television Soap Opera Audiences in the Eighties 37

Which People Watch Which Soap Operas 42

Why People Watch Soap Operas 46

Chapter 4 A synopsis of Trends in Today's Soap Operas 50

All My Children 50

Another World 59

As the World Turns 70

Capitol 86

Days of Our Lives 90

General Hospital 103

Guiding Light 114

Loving 128

One Life to Live 132

Ryan's Hope 142

Santa Barbara 148

Search for Tomorrow 152

The Young and the Restless 164

Chapter 5 Summary and Conclusions 176

Appendix A 1983-1985 Content Analysis Survey 183

Appendix B 1985 Viewer Attitude Survey 194

Chapter Notes 201

Bibliography 207

Index 211


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The Soap Opera Evolution: America's Enduring Romance With Daytime Drama, The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues , The Soap Opera Evolution: America's Enduring Romance With Daytime Drama

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The Soap Opera Evolution: America's Enduring Romance With Daytime Drama, The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues , The Soap Opera Evolution: America's Enduring Romance With Daytime Drama

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The Soap Opera Evolution: America's Enduring Romance With Daytime Drama, The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues , The Soap Opera Evolution: America's Enduring Romance With Daytime Drama

The Soap Opera Evolution: America's Enduring Romance With Daytime Drama

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