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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow "co-destiny" relationships Examples and cases from Honeywell, 3M,and other leading corporations
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Graham Astor
reviewed The seven keys to managing strategic accounts on October 20, 2020
The seven keys to managing strategic accounts
This could be one of the best business books I've read this year. Nearly all business-related books speak about marketing, selling, financial management, branding etc but, no one is talking about disruptions let alone what they are.
Reading this book agains the background of Victor Kgomoeswana's "Africa is ready for business" gave me an insight on how an organization builds resilience during a supply chain disruption.
Take the recent xenophobic attacks in Durban and how the effects were felt globally. The Mtn boycott in Nigeria. Shoprite was affected across its African operations. How African expatriates in Europe rallied together to boycott brand South Africa.
I'd recommend it for anyone in business. Whether operating locally or globally.
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