The SAGE Handbook of Political Advertising Book

List of Tables List of Figures Acknowledgments Part I. An International Context for Political Advertising
1. Political Advertising in International Comparison - Christina Holtz-Bacha and Lynda Lee Kaid
2. Methodologies for the Study of Political Advertising - Anne Johnston Part II. Political Advertising in Commercial Broadcasting Systems
3. Political Advertising in the United States - Lynda Lee Kaid Part III. Political Advertising in Public Television Systems
4. Political Advertising in the United Kingdom - Margaret Scammell and Ana Inés Langer
5. Election Broadcasts in France - Lynda Lee Kaid and Nathalie Gagnère
6. Political Advertising in Spain and Portugal - Colleen Connolly-Ahern and Julio César Herrero
7. From Electoral Propaganda to Political Advertising in Israel - Dan Caspi and Baruch Leshem
8. Political Advertising and Democracy in Brazil - Mauro P. Porto
9. Political Advertising in Chile - Markus Moke Part IV. Dual Systems of Public and Commercial Political Advertising
10. Political Advertising in Germany - Christina Holtz-Bacha
11. Political Advertising on Television in the Nordic and Baltic States - Tom Moring
12. Polispots in Greece: Between Partisanship and Media Logic - Athanassios N. Samaras and Stylianos Papathanassopoulos
13. Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad - Kees Brants
14. TV Political Advertising in Italy: When Politicians Are Afraid - Gianpietro Mazzoleni
15. Political Advertising in Mexico - José-Carlos Lozano
16. Political Advertising in Australia and New Zealand - Julianne Stewart
17. Political Advertising in Japan, South Korea, and Taiwan - Jinyoung Tak Part V. Political Advertising Developments in Evolving Democracies
18. A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia - Sarah Oates
19. Political Communication and Advertising in Poland - Wojciech Cwalina and Andrzej Falkowski
20. Political Advertising in Hungarian Electoral Communications - Jolán Róka
21. Fifteen Years of Televised Political Advertising Developments in Bulgaria - Lilia Raycheva
22. Political Advertising in a “New” Democracy: The Czech Republic - Jan Jirák and Otakar Šoltys
23. Persuading Voters and Political Advertising in Turkey - Baki Can
24. Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia - Lars Willnat and Annette Aw
25. Deficient Democracies, Media Pluralism, and Political Advertising in West Africa - Frank Wittmann and Baba Thiam
26. Political Advertising in South Africa - Ruth Teer-Tomaselli Part VI. Comparisons and Conclusions
27. Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects - Lynda Lee Kaid and Christina Holtz-Bacha Index About the Authors