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"Foreword by George Gilder
Introduction:
From Small Unknown to Global Powerhouse
The Company No One Can Do Without
Part I — The Technology Story
1. Torpedoes, Pianos and Ecstasy (1942-1965)
2. Encore (1966-1988)
3. Cellular Boom (1980s)
4. Opportunity Calls — Then Hangs Up (1988-1989)
5. Cellular Disruption (1989)
6. Spreading the Message (Late 1989)
7. Technology Never Sells Itself (1989-1990)
8. Common Interface (1990-1991)
9. Going the Extra Mile (1992-1993)
10. Marketing First, Technology Second (1993-1994)
11. Pulling It Off (1994-1995)
12. Make or Break in Personal Communication Services (1995)
Part II — The Business Story
13. Business Division
14. Developing a Business in Intellectual Property
15. Fitting In the Value Chain
16. Tax Collector or Critical Partner
17. Regulatory Practice and Global Politics
18. Owning the Future
19. Stacking the Deck — Surrounding Yourself with the Best
20. Staying on Top — Positioning for the Third Generation in Wireless
Introduction:
From Small Unknown to Global Powerhouse
The Company No One Can Do Without
Part I — The Technology Story
1. Torpedoes, Pianos and Ecstasy (1942-1965)
2. Encore (1966-1988)
3. Cellular Boom (1980s)
4. Opportunity Calls — Then Hangs Up (1988-1989)
5. Cellular Disruption (1989)
6. Spreading the Message (Late 1989)
7. Technology Never Sells Itself (1989-1990)
8. Common Interface (1990-1991)
9. Going the Extra Mile (1992-1993)
10. Marketing First, Technology Second (1993-1994)
11. Pulling It Off (1994-1995)
12. Make or Break in Personal Communication Services (1995)
Part II — The Business Story
13. Business Division
14. Developing a Business in Intellectual Property
15. Fitting In the Value Chain
16. Tax Collector or Critical Partner
17. Regulatory Practice and Global Politics
18. Owning the Future
19. Stacking the Deck — Surrounding Yourself with the Best
20. Staying on Top — Positioning for the Third Generation in Wireless
Bibliography
Index"
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The Qualcomm Equation : How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance
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Add The Qualcomm Equation : How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance, Featuring a foreword by George Gilder If you're a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you're no doubt aware of the enormous impact on the development of cellu, The Qualcomm Equation : How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance to the inventory that you are selling on WonderClubX
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Add The Qualcomm Equation : How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance, Featuring a foreword by George Gilder If you're a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you're no doubt aware of the enormous impact on the development of cellu, The Qualcomm Equation : How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance to your collection on WonderClub |