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Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Toby Tyler
reviewed The profit impact of marketing strategy project on April 30, 2017 The profit impact of marketing strategy project
The Discovery Proces is a creative, fantastic process and likely to support those creating new revenue stream concepts for their business. I'm fortunate to work closely with Bob and learn new strategy innovation tips almost every day!
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