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| Foreword | ||
| Preface: The Power of Company Imagery | ||
| Acknowledgments | ||
| 1 | What Is Logo Power? | 1 |
| 2 | The Power of Credibility | 19 |
| 3 | Planning For Power | 31 |
| 4 | The Design Process | 57 |
| 5 | Implementation | 75 |
| 6 | Case Studies | 95 |
| 7 | The Businessperson's Guide to Great Logos | 165 |
| Glossary: The Language of Logo Design | 171 | |
| Suggested Reading | 173 | |
| Figure Credits | 175 | |
| Index | 185 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add The Power of Logos : How to Create Effective Company Logos, In this trailblazing new book, authors William Haig and Laurel Harper provide a comprehensive study and foolproof method for creating the most important business marketing tool - a winning logo - through that vital communication principle, credible persua, The Power of Logos : How to Create Effective Company Logos to the inventory that you are selling on WonderClubX
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Add The Power of Logos : How to Create Effective Company Logos, In this trailblazing new book, authors William Haig and Laurel Harper provide a comprehensive study and foolproof method for creating the most important business marketing tool - a winning logo - through that vital communication principle, credible persua, The Power of Logos : How to Create Effective Company Logos to your collection on WonderClub |