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In this major new study, David Reed analyses the rise of the popular magazine in the context of social, cultural, technological and economic changes of the late nineteenth to mid-twentieth centuries. Lavishly illustrated throughout, his discussion focuses both on the design and content of magazines, and on their marketing and distribution, paying particular attention to developments in print technology, and analysing the impact of both social and commercial trends in publishing.
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| $99.99 | Digital |
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Elford Dawkins
reviewed The popular magazine in Britain and the United States, 1880-1960 on January 27, 2018
The popular magazine in Britain and the United States
I read Einsohn once or twice a year. She covers so much, so well, that it's always a helpful refresher. In discussing editorial issues she goes beyond issuing decrees. She compares approaches from different style guides, and quotes contending arguments for a larger problem-solving view. In fact, I have to suspect that her intelligent middle path between dogmatic legalism and unprincipled permissiveness is indeed the key to world peace.
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