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| Acknowledgments | ||
| Introduction | ||
| Pt. I | Fundamentals of Writing Copy for the Web | 1 |
| 1 | Writing for the Internet | 3 |
| 2 | Fundamentals of Persuasive Online Copy | 27 |
| 3 | Adapting Existing Print Copy to the Web | 49 |
| 4 | Illustrating Your Web Copy | 69 |
| Pt. II | Web Copywriting Tasks | 95 |
| 5 | Creating an Effective Website | 97 |
| 6 | Home Pages and Splash Pages | 127 |
| 7 | Other Web Pages | 157 |
| 8 | Internet Direct Mail | 189 |
| 9 | Advertising on the Internet: Banner and E-Zine Ads | 205 |
| 10 | Electronic Newsletters: E-Zines | 227 |
| 11 | Web Documents | 243 |
| 12 | Web Promotions | 265 |
| Resources | 285 | |
| Glossary | 293 | |
| Bibliography | 303 | |
| Index | 307 | |
| About the Author | 319 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Elias Padilla
reviewed The online copywriter's handbook on April 10, 2007
The online copywriter's handbook
Good start for any copy-writers wannabe.
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Add The online copywriter's handbook, Focused strategies for writing hard-hitting,results-based Web copy The Web is a fascinating and boundaryless marketing mediumand,like any new sales frontier,it has its own set of rules and attitudes for writing successful advertising,marketing,and sales, The online copywriter's handbook to the inventory that you are selling on WonderClubX
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Add The online copywriter's handbook, Focused strategies for writing hard-hitting,results-based Web copy The Web is a fascinating and boundaryless marketing mediumand,like any new sales frontier,it has its own set of rules and attitudes for writing successful advertising,marketing,and sales, The online copywriter's handbook to your collection on WonderClub |