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The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant Book

The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant
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The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant, An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admi, The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant
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  • The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant
  • Written by author Fran Hawthorne
  • Published by John Wiley & Sons, 2005/03/11
  • An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admi
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Authors

Acknowledgments.

Introduction.

Chapter 1. In the Bull's-Eye.

Chapter 2. From Little Pharmacy to Big Pharma.

Chapter 3. Off the Cutting Edge.

Chapter 4. The Drugs of Tomorrow.

Chapter 5. The Freebie Circuit.

Chapter 6. Just Like Toothpaste.

Chapter 7. "It Is Not for the Profits", Part One: Prices and Politics.

Chapter 8. "It Is Not for the Profits", Part Two: The AIDS Debacle.

Chapter 9. Living with Mother Merck.

Chapter 10. A Different Business Model.

Notes.

Bibliography.

Index.


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The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant, An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admi, The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant

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The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant, An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admi, The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant

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The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant, An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admi, The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant

The Merck Druggernaut : The Inside Story of a Pharmaceutical Giant

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