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Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more. Just supply the facts, and "The Marketing Plan Workbook" virtually writes a comprehensive, tailor-made marketing plan for you.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Dave Berte
reviewed The marketing plan workbook on August 16, 2014
The marketing plan workbook
Problem with reading a book like this (i.e. leading practice theme) few years later is that the story isn't very insightful any more. Many of the best practices have either become a average practice or turned out to be a hyped loser. In fact, some of the 'mavens' have turned out to be losers now (e.g. Nokia, IBM...). Also the story wasn't so 'marketing' focused but more about general business strategy/model.
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