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Explaining not just what to do, but the hows and whys, this comprehensive text will enable the reader to understand and develop professional marketing plans for themselves, business people and corporations. Easy step-by-step procedures, forms and example marketing plans for particular products and/or services are provided to assist in the development of these plans.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Chrisss Ruummzz
reviewed The marketing plan on August 13, 2018
The marketing plan
Problem with reading a book like this (i.e. leading practice theme) few years later is that the story isn't very insightful any more. Many of the best practices have either become a average practice or turned out to be a hyped loser. In fact, some of the 'mavens' have turned out to be losers now (e.g. Nokia, IBM...). Also the story wasn't so 'marketing' focused but more about general business strategy/model.
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