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The marketing of the president Book

The marketing of the president
The marketing of the president, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu, The marketing of the president has a rating of 3.5 stars
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The marketing of the president, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu, The marketing of the president
3.5 out of 5 stars based on 2 reviews
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Digital Copy
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  • The marketing of the president
  • Written by author Bruce I. Newman
  • Published by Thousand Oaks, CA : Sage Publications, c1994., 12/20/1993
  • Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu
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PART ONE: THE EVOLUTION OF MARKETING IN POLITICS The New Political Campaign Technology The Shifting Winds of Politics The Powers That Be PART TWO: THE MARKETING CAMPAIGN Voter Segmentation Candidate Positioning Strategy Formulation and Implementation PART THREE: THE FUTURE OF POLITICAL MARKETING Dial-in-Democracy


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The marketing of the president, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu, The marketing of the president

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The marketing of the president, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu, The marketing of the president

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The marketing of the president, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu, The marketing of the president

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