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PART ONE: THE EVOLUTION OF MARKETING IN POLITICS The New Political Campaign Technology The Shifting Winds of Politics The Powers That Be PART TWO: THE MARKETING CAMPAIGN Voter Segmentation Candidate Positioning Strategy Formulation and Implementation PART THREE: THE FUTURE OF POLITICAL MARKETING Dial-in-Democracy
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Add The marketing of the president, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu, The marketing of the president to the inventory that you are selling on WonderClubX
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Add The marketing of the president, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process inclu, The marketing of the president to your collection on WonderClub |