The marketing of technology Book

Problem with reading a book like this (i.e. leading practice theme) few years later is that the story isn't very insightful any more. Many of the best practices have either become a average practice or turned out to be a hyped loser. In fact, some of the 'mavens' have turned out to be losers now (e.g. Nokia, IBM...). Also the story wasn't so 'marketing' focused but more about general business strategy/model.