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A fascinating book with a much-needed, different point of view. It's about people at vibrant and successful companies who orient themselves to the outside world of consumers, customers, and users.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Widodo Sugiarto
reviewed The marketing mavens on August 10, 2013
The marketing mavens
Problem with reading a book like this (i.e. leading practice theme) few years later is that the story isn't very insightful any more. Many of the best practices have either become a average practice or turned out to be a hyped loser. In fact, some of the 'mavens' have turned out to be losers now (e.g. Nokia, IBM...). Also the story wasn't so 'marketing' focused but more about general business strategy/model.
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