The Internet marketing plan Book

Today's marketers face the struggle to apply traditional marketing concepts with today's Internet ideas. With The Internet Marketing Plan, well-known consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. Here she provides, in a hands-on workbook format, the techniques and components of an Internet marketing plan combining traditional marketing concepts with new Web marketing methods, allowing readers to create an effective marketing framework. The book/disk set helps users set up a marketing blueprint where they can effectively design, implement, and evaluate their Web sites. Includes Disk with ... A "canned plan" including checklists, templates and document outlines companies can use for creating, maintaining and evaluating Internet capabilities. This is essentially a blueprint for a marketing plan.