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Ch. 1 | An Overview of Environmentally Conscious Manufacturing and Marketing | 1 |
Ch. 2 | Regulatory Framework | 7 |
Ch. 3 | Integrating Environmentally Conscious Manufacturing Within the Company | 16 |
Ch. 4 | Evaluating Existing Products and Processes | 25 |
Ch. 5 | Developing ECM Process Options | 33 |
Ch. 6 | New Product/Process Design | 48 |
Ch. 7 | Understanding Environmentally Conscious Marketing: The Conceptual Framework | 63 |
Ch. 8 | Environmental Marketing Regulations and Guidelines: The American Model | 75 |
Ch. 9 | International Regulations and Guidelines | 97 |
Ch. 10 | Implementing Environmentally Conscious Marketing | 107 |
Appendix A: A Sample Pollution Prevention Plan | 121 | |
Appendix B: Sample Environmental Management Program Survey | 131 | |
Appendix C: Hazardous Waste and Materials Management Plan | 146 | |
Appendix D: Guides for the Use of Environmental Marketing Claims | 154 | |
Appendix E: The Green Report II: Recommendations for Responsible Environmental Advertising | 166 | |
Appendix F: Principles and Guidelines for Environmental Labeling and Advertising | 182 | |
Appendix G: FTC Deceptive and Unsubstantiated Claims Policy Protocol | 203 | |
Appendix H: FTC Statement on "Unfairness" | 206 | |
Appendix I: FTC Statement on Advertising Substantiation | 212 | |
Appendix J: FTC Statement on Deception | 216 | |
Appendix K: SPI Voluntary Guidelines: Rigid Plastic Container Material Code System | 225 | |
Appendix L: Application and Rules for Use of New York Recycling Emblem | 235 | |
Appendix M: Resources/Contacts | 255 | |
Appendix N: NCMS Achieving Environmental Excellence Implementation Guide | 261 | |
Index | 293 |
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