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The global marketing imperative Book

The global marketing imperative
The global marketing imperative, , The global marketing imperative has a rating of 4 stars
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  • The global marketing imperative
  • Written by author Michael R. Czinkota,Ilkka A. Ronkainen,John J Tarrant
  • Published by Lincolnwood, Ill., USA : NTC Business Books, c1995., 1997/11/01
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Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.


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