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Book Categories |
| 1 | The Global Imperative - The World Is Your Marketplace | 1 |
| 2 | Familiarity Breeds Success - International Research: The Broad-Brush Approach | 15 |
| 3 | The Closer, the Better - In-Depth International Research | 43 |
| 4 | Taking Your First Steps - Finding Local Guides and Shipping the Goods | 63 |
| 5 | Presence Without Proprietorship - Easing into the Market through Licensing and Franchising | 89 |
| 6 | The Art of Negotiation - Global Style | 107 |
| 7 | What If the Shoe Doesn't Fit - Adapting Products for International Markets | 117 |
| 8 | What Price the World? - Global Pricing Strategy | 133 |
| 9 | The Payoff - Establishing Terms of Payment | 147 |
| 10 | Tapping Into Public Financing - Commercial Loans and Lines of Credit | 161 |
| 11 | Countertrade - The Old Barter System Takes on New Life | 175 |
| 12 | Betting on the Winners - Foreign Direct Investment, Joint Ventures, and Management Contracts | 191 |
| 13 | Who's at the Wheel? - Controlling Foreign Operations | 207 |
| 14 | Getting the Word Out - Global Promotional Strategies, Policies, and Ploys | 237 |
| 15 | Remarkable, Risky, and Rewarding - Global Marketing into the 21st Century | 265 |
| App. 1. Sources | 279 | |
| App. 2. Sample Contracts | 285 | |
| Index | 301 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Lester Zimmerman, Jr
reviewed The global marketing imperative on June 07, 2019
The global marketing imperative
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
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Add The global marketing imperative, The authors have constructed a veritable handbook for companies with international ambitions. Their descriptions of why progressive firms are moving now to take advantage of international markets are complemented with essential information on how to imple, The global marketing imperative to the inventory that you are selling on WonderClubX
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Add The global marketing imperative, The authors have constructed a veritable handbook for companies with international ambitions. Their descriptions of why progressive firms are moving now to take advantage of international markets are complemented with essential information on how to imple, The global marketing imperative to your collection on WonderClub |