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(NOTE: Each chapter ends with a Summary.)
List of figures.
List of tables.
Foreword.
Introduction.
1 The Internet has changed your world.
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Add The future of marketing, The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question.
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Add The future of marketing, The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question.
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