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The future of marketing Book

The future of marketing
The future of marketing, The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question.
<p, The future of marketing has a rating of 4.5 stars
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The future of marketing, The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question. 4.5 out of 5 stars based on 2 reviews
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(NOTE: Each chapter ends with a Summary.)
List of figures.
List of tables.
Foreword.
Introduction.
1 The Internet has changed your world.

Developments in the Netherlands. Acceptance. Changes and Developments. World Wide Web. Uses. Structure of Intemet Applications and Facilities. The Intemet and Competitive Conditions. Relationship with Customers. Relationship with suppliers. Newcomers. Substitute Products.


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The future of marketing, The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question.
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The future of marketing, The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question.
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The future of marketing

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The future of marketing, The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question.
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