The essence of capitalism Book

Using the example of the Coca-Cola Company and a number of other transnational corporations, this book examines the power of global capitalism and scrutinises its best and worst features. Citing not only Coca-Cola but companies such as Ford, Gillette, Kodak, Heinz, Mobil, IBM, K-Mart, McDonalds, etc. - companies with names so dominant as to guarantee the sale of their products - this book offers the history of globalization and its far-reaching implications. The author analyzes the awesome power and single-mindedness of large corporations in pursuit of their own interests.