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Acknowledgments | ||
Pt. 1 | E-Privacy Is a Business Priority | 1 |
Ch. 1 | Consumer Privacy | 3 |
Ch. 2 | Business-to-Business and Electronic Marketplace Privacy and Security Concerns | 35 |
Ch. 3 | Workplace Matters | 51 |
Ch. 4 | Privacy Knows No Borders | 67 |
Ch. 5 | The Imperative of Privacy Policies | 85 |
Pt. 2 | Tools to Build Customer Confidence | 113 |
Ch. 6 | Platform for Privacy Preferences | 115 |
Ch. 7 | Server-Based Security Countermeasures | 133 |
Ch. 8 | Hands in the Cookie Jar | 159 |
Ch. 9 | Third-Party Seals of Privacy Assurance | 177 |
Ch. 10 | Keeping Your Policies Up to Date | 195 |
Appendixes | 217 | |
App. A | FTC Privacy Policy Development Guidelines | 219 |
App. B | TRUSTe Model Privacy Statement | 223 |
App. C | Privacy Advocates | 233 |
App. D | Suggested Readings | 243 |
App. E | Glossary of E-Privacy Terms | 251 |
Index | 259 |
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