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The e-privacy imperative Book

The e-privacy imperative
The e-privacy imperative, Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy, The e-privacy imperative has a rating of 4 stars
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The e-privacy imperative, Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy, The e-privacy imperative
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  • The e-privacy imperative
  • Written by author Mark S. Merkow,James Breithaupt
  • Published by New York ; AMACOM, c2002., 2002/01/01
  • Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy
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Acknowledgments
Pt. 1 E-Privacy Is a Business Priority 1
Ch. 1 Consumer Privacy 3
Ch. 2 Business-to-Business and Electronic Marketplace Privacy and Security Concerns 35
Ch. 3 Workplace Matters 51
Ch. 4 Privacy Knows No Borders 67
Ch. 5 The Imperative of Privacy Policies 85
Pt. 2 Tools to Build Customer Confidence 113
Ch. 6 Platform for Privacy Preferences 115
Ch. 7 Server-Based Security Countermeasures 133
Ch. 8 Hands in the Cookie Jar 159
Ch. 9 Third-Party Seals of Privacy Assurance 177
Ch. 10 Keeping Your Policies Up to Date 195
Appendixes 217
App. A FTC Privacy Policy Development Guidelines 219
App. B TRUSTe Model Privacy Statement 223
App. C Privacy Advocates 233
App. D Suggested Readings 243
App. E Glossary of E-Privacy Terms 251
Index 259


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