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The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results Book

The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results
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The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results, The Customer Response Management Handbook is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless , The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results
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Digital Copy
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  • The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results
  • Written by author Darlene D. Richard
  • Published by McGraw-Hill Publishing Co., 2002/03/01
  • The Customer Response Management Handbook is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless
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Book Categories

Authors

Forewords
Preface
Acknowledgments
Pt. 1 Telemanaging 1
Ch. 1 Introduction 3
Ch. 2 What's so different/what's the same about phone-based operations? 19
Ch. 3 Measurement - benchmarking 37
Ch. 4 CRM (customer relationship management) is True Integration 67
Ch. 5 Customer service - when all you've ever tried just isn't enough! 102
Ch. 6 Inside versus field sales - war or peace? 119
Ch. 7 The culture of your organisation 134
Pt. 2 Practicalities of the customer response centre 149
Ch. 8 Locating the customer response centre 151
Ch. 9 Secrets of great customer response centre environments 169
Ch. 10 Basic support processes 191
Ch. 11 Technology and telephony - how much is enough? 213
Pt. 3 Your key differentiator - finding and keeping good people 283
Ch. 12 Before we begin 285
Ch. 13 Finding good people 314
Ch. 14 Keeping good people 352
Pt. 4 Other issues in the customer response centre 395
Ch. 15 Getting the most from your consultancy alliances 397
Ch. 16 Guidelines for outsourcing 406
Ch. 17 Stress and creative ways to cope/survive 417
Ch. 18 Balance during upheaval and change 433
Ch. 19 Time management and meeting wisdom 435
Ch. 20 Writing and testing scripts 442
Ch. 21 Special staff challenge - burnout 468
Ch. 22 Will the Net kill the phone? 481
Ch. 23 What to put in your 'Book of Centre Knowledge' 493
Ch. 24 Looking forward 499
Pt. 5 References and useful information 511
Index 541


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The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results, The Customer Response Management Handbook is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless , The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results

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The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results, The Customer Response Management Handbook is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless , The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results

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The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results, The Customer Response Management Handbook is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless , The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results

The Customer Response Management Handbook : Building, Rebuilding and Improving Your Results

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